Director, Brand and Design
Logo case for support
2025 Redesign
A SEIA project. Director, Brand and Design
Alongside a team of 2, I oversee all branding for the Good Energy podcast at SEIA, including physical studio design (both on-site and satellite), mic flag designs, thumbnail/web design, all digital assets, and production of videos for social media.
One of my funnest challenges as the brand lead for Good Energy has been building physical studio spaces that are audio-treated, can accommodate multiple camera angles, allow space for professional lighting, and meet electrical needs.
A SEIA project. Director, Brand and Design
Alongside a team of 2, I oversaw all branding for SEIA's first annual Sustainability Conference. This includes the creation of a full brand guide, color palette, all digital assets, signage, stage design, and video promotion. My goal with this brand was to create something bright, fun, modern, and inviting.
SEIA projects. Director, Brand and Design
In 2025, I led the creation of 4 subbrands at SEIA—Solar Powers America, American Energy Dominance, Save Main Street Solar, and Under Threat—to reach new audiences and position solar as a solution to energy demand.
We expanded designs to include more red-white-and-blue Americana elements, sponsored baseball games in the nation's capital, held a rally on Capitol Hill, launched 3 new websites for grassroots campaigns, and showed up in force for lobby days wearing branded merch that made the news across several outlets, including the Washington Post.
Director, Communications
SCAN has a small but mighty staff. As the only member on the Communications Team, I am responsible for creating and executing the annual strategy for all communications across the organization. I like to call myself the keeper of the brand. I write and design all emails, created and maintain the website, write and distribute all press and media relations, create all social media content, photograph events, and design and write all print collateral.
Graphic Design & Marketing Coordinator
I spent nearly 2 years at ICMEC, leading design and brand for the organization. I worked closely with the Development Team in my role, and led a team of Communication Interns. Here you'll see brand guidelines that I developed for the organization, as well as some social media graphics I designed.
I created and executed all materials for this event, working closely with printers, photographers, event production staff, and more.
Pictured below: Save the dates, invitation with inserts and handwritten notes, event signage, social media assets, video presentation for the event (production and editing), and event program.
I created and executed all print materials for this event, working closely with local and specialty printers. This design was a lot of fun because the printed materials had a special UV coating that allowed them to really stand out.
Pictured below: Invitation trifold, program inserts, online assets, and social media graphics.
Design concepts for gala invitations.
Pictured below: Invitation postcard mailers and event program.